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“Dual-wheel Dual-core”
Driving multi-format lixnkage，GRANDJOY devoting to built up a “GRANDJOY” eco-cycle，integrating beautiful life scenes of the people together
In the field of commercial real estate, GRANDJOY takes Joy City as the standard product line. Through continuous innovating the offiline scene experience and constructing integrated operation, full-range service, premium membership, and big data systems, it realizes refined operation, and has deployed over 40 projects in over 20 cities, leading the high-quality development of commercial real estate in the context of consumption upgrading.
Joy City
Joy City focuses on the urban new generation and young people aged 18-35, takes the trend, entertainment and sociallife needs of the urban customer group as the operation guidance, and takes young, fashion, trend, and quality as the brand connotation to provide fashionable and leading service experience. Joy City advocates trendy culture, builds urban commercial landmarks that radiate the whole city with its strong influence on trend, and is commited to influencing and inspiring consumers's lifestyles, and promoting commercial innovation and urban development.
Joy City
Joy City focuses on the urban new middle class and family customers in the main urban area or the sub-center of the city, takes the high-frequency ideal life needs of the regional customer groups as operation guidance, and takes leisure, socializing, life and quality as the brand connotation to provide life-based and emotional service experience. Joy City advocates life culture, builds a richer, more diverse and inclusive lifestyle, and strives to enhance the value of urban areas and lead the upgrading of regional life quality.
Cooperative brand