GRANDJOY HOLDINGS GROUP CO., LTD. (GRANDJOY, formally known as COFCO Property (Group) Co., Ltd.) is a specialized company affiliated to China Oil & Foodstuffs Corporation (COFCO). GRANDJOY was listed in Shenzhen Stock Exchange on October 8, 1993 (Stock Code: 000031.SZ), and accomplished the material assets reorganization at the beginning of 2019 and formed the “A-share Holding Red Chip” architecture, owning Joy City Property Limited which is listed in The Stock Exchange of Hong Kong Ltd. (Stock Code: 00207.HK).
GRANDJOY adheres to the “dual-wheel dual-core” development model, and the two-wheel drives of “developing and managing” to seek for steady development; and keeps innovating new value growth points on the basis of the “product and service” empowering.
GRANDJOY is oriented at the strategy of becoming the “Urban Operator and Beautiful Life Service Provider”. By taking the mission of “creating the sustainable city value and pursuing sustainable happiness”, GRANDJOY strives to become the creator of beautiful city life with more sustainable development capacity.
GRANDJOY drives multi-format linkage to facilitate urban upgrades and service improvement. It has deployed its business in nearly 40 tier-1 and tier-2 core cities like Beijing, Shanghai, Shenzhen, Chengdu, and Xi’an in China, covering business areas of commerce, residence, industrial real estate, hotels, office buildings, long-term rental apartments, and property services. Based on its total assets of 200 billion RMB, GRANDJOY has built up a “GRANDJOY” eco-cycle， integrated rich formats, optimized urban deployment, balanced assets structure, and beautiful life scenes of the people together.
In the field of commercial real estate, GRANDJOY has successfully built up standard product line Joy City, taking the new generation of the city and the new middle class of the city as the core customer group. GRANDJOY realizes refined operation by continuously innovating the offline scene experience and building operation, service, membership and big data systems. GRANDJOY’s commercial projects have now landed in more than 25 cities, with a total of 45 projects, which lead the high-quality development of commercial real estate in the context of consumption upgrading.
In the residential real estate sector, GRANDJOY iteratively upgrades a new product line - Joy series, creating ten life scenarios that are pleasing to oneself, and is committed to meeting the new generation's yearning for a better life. Together with the Joy series and a premium product line - the One series, GRANDJOY meet the multi-level housing needs of customers and create a better living experience and ideal living.
In innovative development and excellent investment fields like industrial properties, office buildings, hotels, and long-renting apartments, GRANDJOY gathers cross-industry resources and create win-win business environment to provide best guarantee for key national strategic industries like science and technology, as well as health industries. Relying on the unique 3C intelligent operation system, it realizes high-efficient operating of enterprise, and continuously enhances values of the regions in which its properties locate. GRANDJOY creates Le Joy Hotel brand to provide characteristic experience for business travelers; and launches the long-renting apartment brand “Joyer Apt.” in line with the policy of “developing house renting and purchasing together”, thus satisfy the demands of the residents on house renting.
Standing at the new starting point of development, GRANDJOY will continue to keep practicing high-quality development, improve core competitiveness and profit-gaining capacity, realize intensive growth, and create sustainable values for shareholders, customers, and staff. GRANDJOY will spare no effort in chasing for better life, guiding urban development, and fulfilling dreams of the times.
3"Dual-wheel" refers to the "dual-wheel drive" of sales-type business and holding-type business. This is a spatial concept, which guarantees the company to safely pass through different development cycles and realize steady development; "dual-core" refers to “product + service”. This is a content concept, in which, the product is the cornerstone of value creation and the core for competitiveness enhancement. A company will have no competitiveness, vitality, or recognition points without the power of product; on the other hand, service is to serve people’s demand on better life from perspectives of industrial, urban, and people’s requirements. By inserting “dual-core” winds to the "dual-wheel" model, GRANDJOY will create new value growth points baxsed on steady and prudent development.
